Recruitment Innovation Summit 2011 Interview - Chelsea Newton, Director of Talent Acquisition, Mosaic

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Recently, Joe Minaudo, Social Community Manager of the upcoming Recruitment Innovation Summit spoke with Chelsea Newton as part of a dynamic line of speakers that will lead sessions on October 26 and 27th 2011 in Toronto. Along with other subject matter experts, Chelsea will be part of a panel that highlights and expands upon the value of “Social Networking Strategies.”

JM: Welcome back to the Recruitment Innovation Summit Chelsea! The feedback is always great after participants attend one of your Summit sessions…

CN: Joe, it is great to be back on the social media panel. What I love about social media recruiting is that it constantly evolves and thus there are so many new things to speak about this year!

JM: Social Networking always generates a lot of interest amongst our communities. The value of Social Recruiting however is often debated and provides for differing opinions. What kind of success has your organization seen in using Social Media and Networking to recruit?

CN: Joe, I can credit over 5% of Mosaic’s hires in 2011 to date to social media or online efforts. Though 5% may not seem high, this number accounts for 589 hires this year to date alone!  Social media doesn’t replace traditional recruiting, but we use it to extend experiences with our employment brand.

JM: Social Recruiting and Networking seems to be gaining more of an acceptance these days with organizations.  A lot however, are still exploring what works and what doesn’t. Do you have any helpful hints and suggestions for an organization that is just beginning with Social Recruiting?

CN: Don’t make the mistake of thinking that you need to be on EVERY social media property.  Know which ones are right for you. The value in Social media is really based on knowing and understanding your target market and then being on sites they use in everyday life.  Complete research to see what others are doing and learn from early adopters. Then, choose between sites like Facebook, Twitter, YouTube, Google + etc. Don’t spread yourself too thin!

JM: I always enjoy your opinion on this topic because a lot of what you speak of is centered towards social framework, policy and things like risk mitigation- areas that are often not thought of and ignored by others. Any opinion as to why that is and why organizations should take social media policy creating more seriously?

CN: Companies are absolutely behind the times if they don’t have a social media policy, as they won't have any control over what’s happening online. Many don’t as they, as a company, aren’t active on social media. However, believe me, candidates and your employees are talking about you. By clearly defining your values, insights and rules/regulations for online conversations, you are setting parameters to set your employees up for success. A policy should not be a policing body, but a way to empower your employees to participate in online discussions, as they are extensions of your employment brand.

JM: You also have an interesting view on the importance of a “social audit.” What is a social audit and why is it important?

CN: As a history buff at heart, I believe in learning from the past. Knowing where you have been will help you understand the work you need to do!  Before starting your social media activities, you must first complete an audit to understand what is being said in your space. Do an audit not just on yourself, but also on your major competitors to see what candidates are saying about you, review if you are engaging/replying regularly, and what are current trends on each of the platforms as they are constantly evolving. Then build a plan and work your plan!

Chelsea Newton is the Director of Talent Strategies, North America at Mosaic, a top experiential marketing and out sourced sales company. With over ten years of experience in marketing and talent acquisition, Chelsea develops and runs the recruiting & employment brand teams within Mosaic to drive over 20,000 placements in North America annually. As an extension of her talent strategy role, she also builds and oversees campus and social media employment programs for clients nationally and internationally in the United States, China, Russia and Ukraine. Chelsea is very passionate about social media and is an active user both personally and professionally.

Upcoming events that Chelsea Newton will be speaking at:

·       Brainstorm Consulting’s Campus Recruiting Forums in Calgary on November 30th and in Waterloo on December 15th regarding “the importance of completing a social media audit as part of your campus recruiting strategy.”

·       Brainstorm Consulting’s SEMM conference (Strategic Enrolment Marketing & Management conference” in Vancouver on December 2nd and in Halifax on December 8th on “how universities and campuses can better use social media as a recruiting and engagement strategy with students.”

Mosaic is celebrating its 25th year in Canada and is hosting an event to celebrate its Corporate Responsibility Efforts and largest campaigns as an industry leader over the last 25 years. Join Mosaic for a night of celebration with all proceeds going to the Princess Margaret Hospital Foundation. Click here for more information on the November 3rd event: http://mosaic25.com/